Cooperations

Chateau Gütsch

Chateau Gütsch

Another wonderful running route in Lucerne leading from the older COOP Shopping Center Löwenplatz to the modern COOP Megastore Pilatusmarkt including many stairs. Maybe an not unimportant challenge for the marketing of COOP to serve and form the manifold personalities of their customers. One of the many COOP brands and labels is “Mini Region”, promoting attachment and food from local farmers. For Pilatusmarkt the campaign is rather cosmopolitan hedonistic, as you already can see with the website. Managed it finally to find a service improving the analytics of my runs of the last four years, including personal and public heatmaps. Wondering what the advertising industry is doing. So maybe COOP can optimize the exploring behavior of other clients with my public data. Wonderful run, first along the pedestrian area of Lucerne up to Chateau Gütsch, Sonnenberg, down the stairs to Renggloch, upstairs to Lehn, Neualp, Krienseregg and amazing Himmelrich, with the stairs down to Pilatusmarkt. At the finish in the COOP filling station they played Streets of my Hometown.

Renggloch Kriens

Renggloch Kriens

COOP Pilatusmarkt

COOP Pilatusmarkt

Strava, Run, 9.4.2016

Strava, Run, 9.4.2016

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